This is Episode 4 of Naive and Dangerous, the podcast series about emergent media I am recording together with my colleague Dr Chris Moore. In this episode we discuss memes and the phenomenon of meme warfare. We start with a historical overview, beginning with ancient Sumer and the gods Enki and Asherah symbolizing the ur-memes of chaos and order, and then move onto the Egyptian god Kek and the emergent phenomenon of Kekism. We then move on to a definition of memes as frames influencing our perception of reality, and the emergent phenomenon of swarm-driven meme warfare as a dynamic contest over perception. Have a listen.
Here are the slides to the paper co-authored with Travis Wall, presented at IAMCR 2017 in Cartagena, Colombia.
Swarm networks and the design process of a distributed meme warfare campaign
This is a draft of a paper titled Swarm networks and the design process of a distributed meme warfare campaign, which I co-authored with my PhD student Travis Wall, to be presented at the IAMCR 2017 conference in Cartagena, Colombia, July 16-20, 2017.
This paper aims to develop a systemic perspective of the mechanics of generation of targeted memes forming a meme warfare campaign, by analyzing the swarm-like topology of 4chan’s /pol/ forum, and the logistics of the swarm’s rapid prototyping, coordination, production, and dissemination of content. The paper uses as its case study the #DraftOurDaughters campaign, which is documented in its entirety from inception to completion. The main focus of the argument is in developing a coherent and systemic perspective on the logistics of distributed memetic production in online spaces potentiating swarm-like behavior in their user-base. We examine this process in its entirety, from the logistics of swarm formation to the rapid prototyping of ideas leveraging short feedback loops, and the collaborative creation of semantically targeted media. Anonymous online spaces such as 4chan are identified as environments fostering a powerful feedback loop of distributed ideation, content production and dissemination. Through examining these phenomena, the paper also provides perspective on the manifestation of collaborative design practice in online participatory media spaces.