Press "Enter" to skip to content

Tag: BCM112

Emergent Media lecture series

This is a lecture series I developed and livestreamed for a 100 level subject in the Digital and Social Media major titled BCM112 Emergent Media. The course of lectures is intended as an introduction to digital and social media and explores a range of media theories and concepts through practical case studies. I discuss thinkers ranging from McLuhan and Jenkins to Debord, Deleuze and Baudrillard, and the phenomena of digital production, networked participation, collective intelligence, distributed media, meme warfare, framing and schema, perception manipulation, propaganda, hyperreality and simulation, control societies and the society of the spectacle, intellectual property and the content control industry, surveillance, and media futures.

The lecture playlist can be found here, or through this embed:

The Medium is the Message

These are the slides for the first two topical lectures from the subject BCM112 Emergent Media that I teach this session. In the first lecture I discuss Marshall McLuhan’s framework of understanding media, and the trajectory and dynamics of the process of convergence. I concentrate on the ways convergence affects industries, technologies, and audiences, establishing the parameters of the internet paradigm. In the second lecture I examine how ‘the medium is the message’ manifests itself in the process of digital production. I explore the kinds of experiences and production processes made possible by the emergence of a digital network economy.