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Tag: authorless content

The droid army and the battle for the cloud [links]

As I discussed in my last post on cloud computing, Google’s strategic decision to release Android as an open source platform, therefore granting complete hardware freedom to vendors and complete app freedom to geeks, has resulted in something resembling a blitzkrieg on Apple’s Maginot line around the iPhone. Apple’s iThings are still shiny, and they might still release another household appliance masquerading as a computing/communication device, but it seems the droid army has made them irrelevant. Consider:

Google’s Android leapfrogging over iPhone, BlackBerry, WindowsMercury News on the latest Android sales figures, provided by Gartner market research. Why is this important? In the context of cloud computing the key battle to be waged (correction, the battle is already raging in earnest)  is about the platform from which users will access the cloud. At the most basic spec level this platform will have to be mobile, always-on, and malleable enough to allow a near-unlimited number of services running through it. It is this last bit which makes the Android a key development – the platform is open for a theoretically unlimited number of apps and Google has relinquished control over certification. Crucially, the most important actor-network in the app business – the developers – seem to agree:

“The developers tell us they love Android. It’s easier to learn; it takes less time, and one of the complaints we hear quite a bit about is (Apple’s) app certification process as a real thing that costs them time and money”

The key bit not mentioned in the article is that the iPhone had a two-year head-start on Android, and an army of carefully cultivated cultist followers ready to buy anything the company deigns to release. This makes the following graph all the more amazing:

smartphone numbers
Smartphone market share (courtesy of Mercury News)

India’s $35 Android 7-inch Tablet to Hit in JanuaryTom’s Hardware, Engadget on the upcoming release of a dirt-cheap Android-based cloud-tablet-for-the-masses in India. The price tag suggests this is a a heavily-subsidized device (unless they have achieved some mind-boggling economics of scale), which in turn suggests this may be part of a long-term strategy by the Indian government to leapfrog their infrastructure deficiencies. As I’ve already mentioned, governments have two possible ways to deal with those – either invest heavily in the established technology (for example fiber networks), or forget about the established tech and concentrate on the upcoming one. Australia seems hell-bent on going the former way, while India seems to be going with the latter. From the perspective of cloud platforms, this of course is a major win for the Android. An entire generation will be growing up using open source as their main net platform.

The future of the internet. A virtual counter-revolutionThe Economist on the developing ‘secret garden’ trend online, and the many possible repercussions for the internet as we know it. The article is long, detailed, and covers everything from censorship and the Great Firewall of China to the Apple app store and net neutrality. Why is this important? Crucially, the article suggests that fragmentation is inevitable, and not necessarily a bad thing. When most people spend the majority of their time online on Facebook, and are there entirely of their own volition, it is a bit rich to bemoan the evil corporate takeover of the net. In this context the key issue seems to be not net neutrality but platform openness. The cloud is all about always/everywhere-on access, and while different protocols might still be treated differently depending on the carrier, the connectivity will be there. Given the already-happening fragmentation of common content into fiefdoms (Facebook, Apple app store),  the strategic question concerns levels of access and open vs closed platforms in the cloud. In other words, Android vs iPhone.

The web’s new walls. How the threats to the internet’s openness can be averted – An article from The Economist related to the one above but discussing in more detail the issue of net neutrality. Why is this important? Probably one of the key fronts in the battle for cloud dominance will be about access levels and the related price structures. The heated debate around net neutrality is quite superficially based on concerns about content discrimination (access providers censoring content through pricing), while the underlying issue is of course about competing access levels. In other words, about open markets and competition. The article rightly points out that the whole net neutrality debate is actually a distraction based on a misunderstanding of how markets operate (I am sorry to say this is arcane knowledge for most academics). The best example comes from the Apple app store – what good is net neutrality when the user is locked in a walled garden filled only with content blessed by the high priest himself? The last three paragraphs of the article provide a nice summation of the overall argument.

Mining social networks: Untangling the social webThe Economist on the exponentially growing business of network analysis, covering everything from counter-terrorism to social networks and foreign aid. Why is this important? This article illustrates what seems to be the dominant, if not the only, business model on the cloud – filtering data and managing layers of meta-data. As I argued in a  recent lecture on engaging authorless content, when data is free organizing it becomes valuable. Considering that the cloud is comprised only of data, the only relevant measure of value is the layers of meta-data that can be extracted from the primary set. In other words, network analysis is going to be a very big business.

Engaging authorless content

These are the Prezi slides from a lecture I gave at Curtin University on the dynamics of form, content, and authorless collaboration online. Working in Prezi is great fun and forces you to develop your thoughts in three dimensions as opposed to PowerPoint’s single-plane linearity.